PPC stands for Pay-Per-Click. PPC is a Digital Marketing technique that is a used model of Internet marketing in which advertisers pay a fee each time one of their ads is clicked.
SEO is advertising is one of the most popular forms ad PPC.
How does PPC Work?
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads. … In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
Before diving into an explanation of how PPC works, it’s important to understand this type of advertising and how it fits into an overall successful marketing strategy. PPC stands for “pay-per-click”. This is a form of advertising in which you set a budget for your ads on a given platform, such as Google or Facebook, and then only pay for the clicks you receive.
Local Search Ads are not a separate type of PPC advertisement; rather, they are a specialized subset of the standard Search Ads. These location-focused ads can target users searching for businesses or services near yours on Google or Google Maps. Like Search Ads, they are charged on a cost-per-click basis